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| Why
Nigerian Corporate must embrace data storage
technology-Scholten |
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| In
a country where erratic power supply has become a daily routine,
businesses are at the risk of suffering growth while disaster
is the other name. But as Sander Scholten, Vice President Sales
of NetApp for Western Europe and Africa told TOSIN OLAKUNLE
in this dialogue, data storage solution is the answer to this
power anomaly. |
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What
informed your interest in Nigeria?
Primarily, I would say there are at least three reasons. One,
we decided to operate through resellers like CBC about five
to six years ago, so that was sort of our first entry into Nigeria,
where I think it was much more driven around by Nigeria’s
democracy getting more stabilized. |
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| At the same time, we
were already active in a distribution mode for a little of our customers.
So that was the primary target. There were not many companies that
were very active, especially in the storage area. So that gave us
a little bit of an advantage entering into Nigeria, and I think
we are now entering into the market. The third element is that we
see that stability being sustained; we see our business growing,
and that means that we are now preparing to really become more active
in Nigeria than we currently are.
So we are building up our staff, doubling from two
to four, and again, it’s still very limited, but that is the
model we are currently working, and I think like any business company,
you look at certain countries or areas to penetrate and when you
become successful, you try and drive that success by a give and
take model. So I think until now, we have been in the taking model,
and it’s also the time to give something back to Nigeria.
And that would primarily be investment in people and resources.
In which of the sectors would
you say you have an edge?
I would say that our main presence now is in the telecommunications
and finance industries. It started in the finance industry and as
soon as the telecommunication industry through companies like Celtel
and MTN started, we cornered them.
They are not only bringing their primary storage environments
to it, but also their secondary environments. So there is a lot
of activity around; there is a lot of activity around disaster recovery
going at the moment in Nigeria where you see those companies preparing
themselves to make sure that they can get to a zero downtime environment.
What informed the decision to
hold the forum?
It’s a concept that we use already in
many countries. That innovation is something that started off very
big in the US and now we transported it into the European and African
countries. And we use it for two folds: One is for our customers,
which I think, is a kind of recognition of the business they are
doing with us. In the second place, it’s almost like an acquisition
forum. |
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So we will have
a lot of potential customers coming in, trying to get a little
closer to what NetApp solution is all about and then you can
meet and interact with the people. In Lagos, in the first
day, we did a sort of one on one tour with customers. You
can see that the people in Nigeria are very open, they are
willing to talk about the good things and the bad things about
the solution, and we also like to get this feedback form from
customers.
What we are actually looking for are platforms
that will make us come back every year. This is the second
year; we started last year in Nigeria, so it will be there
every year. The customers can now get either our newest facts,
they can also get a more detailed feedback or where they think
we are doing well or we should improve. I think this is the
basis why we do this kind of forum. |
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| How
robust is the NetApp platform?
Some of our customers in the beginning were not sure
whether this platform would do it. Of course, the customers have
said after using it for a couple of years that it works, that it
can be done in zero downtime, and of course, as a company we always
assume that it’s not only our solution that is a part of it.
One of the key things in Nigeria is how to do the power supply the
right way. There are still issues around getting the right power
supply.
So that is something that we are not part of, we cannot
really influence that. But if you look at things around data integration,
which is very crucial, we can do things in back up and restore mode.
Again, I think we have a proven record with many customers, not
only in Nigeria but also outside. That has really improved.
What support do you give to companies
to be able to manage your data storage equipment?
If you look at our current support model, we have
people now on the ground; hence we’ve been able to do personal
back-ups. We have our regional office in Tel-Aviv in Israel, and
hence, you will hear a lot of customers saying that the Israeli
team is very pro-active and very quickly reactive in helping to
solve things, and they are in the back-end supported by a global
support infrastructure where we have a 24/7-hour support in North
Carolina.
Again, like any company, you have a layered structure
in giving the support well, and the only thing I think is our challenge
in Nigeria is that with regards to what we are currently experiencing,
we will speed up more local oriented support to make sure that we
are there in a timely manner. And then the second element is that
we will also invest much more in what we termed consulting services.
Because what you see with large corporations either in the telco
space or in the financial space, and maybe, the oil industry, is
a priority for a lot of the companies, including the IT companies.
Those companies want much more from the vendor and
support in terms of storage infrastructure and architecture. So
these requests become more robust as companies go into a conscious
model where they understand that we are now in new phase after the
1980s and 90s where storage and data have become a central point
of entry.
I think the reason is that we have now finally come
to a point where the business people are much more conscious and
involved in the IT decision because they understand that most of
their decisions will be based on how they get the data provided
to make sure that they will make the right decisions.
Our global support infrastructure like in any company,(
you can always think about things that you’ll improve), is
robust enough to support a lot of our other global companies.So
the Israeli team is very dedicated and proactive, and so now we
are at the flipping point of investing much more locally to make
sure that we can cover a lot of support in Nigeria itself.
What other areas are you looking
at tapping into?
I would say that the major area we haven’t touched
on Nigeria yet is the public sector. And public sector would mean,
let’s say the utility companies like government institutions.
So that is absolutely where we have a lot of room for growth; that’s
one.
The other thing is that as we now have a customer
base, that is working on our products let’s say between zero
and five years, those customers may come with new demands. So in
the financial institutions, it will not be much more about data
security, making sure that, like I said, disaster recovery and the
back up situation is improving.
The next element for most of our customers here now
is that the telecommunication companies will be scaling out and
that for them will be our next investment, which will be much more
around training and educating a lot of people in-house through our
resellers.
If you look at the latest, it is very much partner-oriented
and the reason for that is we have understood that it is the only
way to really scale out our business and it comes down to our core,
which is that we are a technology company. We are not a services
company per se, it is for us to find out the right ways to bring
our technology to the market.
What’s your market share,
and what do you project.
You see, there are a lot of ways people look at the
market. And honestly, the only way we try to look at it is through
the analysts. So there are a lot of slices around, the IT storage
industry is very young. So in general, our market share is around
10 per cent worldwide. In Nigeria, we have no data at all. We are
still in the phase where we are looking at growing customer by customer
through our partners, gaining |
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market momentum
and share. So I think our approach in Nigeria will be very much
around catching the big fish first. To make sure that those
large companies understand our technology, are going to use
it from there. And the layer will very much be, again through
our partner- network, to make sure that wherever the next companies
that will be able to use and start using the storage platforms,
will be interested in using NetApp and for us, that’s
a great market because of the simplicity of our product. And
so the bigger the company is, the more IT educated staff they
will have and the more possibility that they will move to more
complex environments. But if you go down in the market, you
get businesses that do not have the ability to invest
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| a lot in IT educated
personnel, that’s where our platform is even going to do better
because it is so simple to handle.
What are your challenges?
I will tell you from the customer’s perspective,
the world has become one place, so the demands we get from the large
enterprises here is the same we’ll get from Holland or the
US, especially the demands around storage are so similar.
For example in the financial services market, all
those demands have the same types of characteristics so it’s
about having a full disaster recovery; because its so much regulated.
I would say that the primary thing around Nigeria for a long time
of course has been that people are looking for the right stability
of investment climate to do business.
And I think at least after eight years of democracy
from the political side, that that climate is absolutely there,
and there is a lot of trust in that moving forward. Maybe, the only
peculiarity that you will have, but that’s part of the growing
up of the country is, the way we do business in the financial basis
is still very much around pre-payment basis etc, which to be honest,
you will not find in most of the European or American countries.
Aagain honestly, that's the only peculiarity I can mention, because
if I begin to look into how the approach to IT technology is and
the implementation of that, there is no difference.
What is the place of power in
your business?
Anything around information technology is fully dependent
on power. If power interruptions would continue the way they currently
are, what that means is that the skills of people being able to
use IT technology in general and storage specifically will be limited.
What I've seen and read until now is that Nigeria is preparing to
separate the production of electricity from the distribution. This
is where you will see what we call a modern approach to making sure
that you will get fully focused on the production and the distribution.
Again, it's a matter of time before all of that come under control
in countries like Nigeria.
Should we look forward to more
visits?
Absolutely. Again between myself and the people working
here in the country, we have at least one management layer. So I
will not be here on a monthly basis or every two months, but I think
twice a year.
The funny thing is that it will also depend on how
much the company will drive into Nigeria, it's always you going
anywhere you put your money.The good thing with me coming here now
is that I will get a very tiny flavour of maybe the Lagos Area and
how companies are operating, so the team that is working here today
has a very broad view of what the potential is and how they want
to get it. And so you have to work the internal dynamics; how does
the company measure itself, and how do we prepare ourselves?
As I said before, it's a give and take model. It's
like we've been taking alot from the business side, and there's
a moment where you have to start giving it back to get even balance.
I'm not saying it's unbalanced, but I think the balance over time
will be better because like any country or company, it's just a
shortage of knowledge of everybody. you know how this is on a world
wide basis; we have those shortages in Europe and in the US, and
so people try now to go to India or to China to sort of fill that
gap.
I've had some interesting discussions here, but the
big question is why should Nigeria not be one of them? Because,
besides your local language, your first language is English, it
is the world of business language, and again I think it is so much
more opportunity with Nigeria than just the discussions we had along
storage. The country is in a great shape to take advantage of this. |
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| Nigeria
prone to Cyber attacks, says ISG Africa |
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ORGANIZATIONS
operating in Nigeria have been alerted on the need to raise their
antennae for cyber-terrorism and other forms of Internet attacks
as a means of protecting employees, core networks and back-end facilities.
The warning became necessary following the increase
in strategic value of Information technology and the Internet to
organizations’ service delivery. Speaking at the inauguration
of Information Security Group (ISG) Africa held at the headquarters
of the United Bank for Africa (UBA) Plc in Lagos recently, Mr. David
Isiavwe, Chairman, ISG Africa, Lagos chapter expressed fear over
the level of information security awareness by organizations playing
in Nigeria, saying “with the threats of terrorism and a dramatic
increase in the number and complexity of other security related
risks such as computer viruses, cyber attacks, theft, extortion
and fraud, companies must find a more comprehensive approach to
securing their facilities.
Isiavwe, who is also the head, Corporate Audit and
Compliance, UBA, said that at a time when company assets are increasingly
becoming information-based and intangible, there is a greater need
for a collaborative effort towards the institutionalization of information
security throughout the country.
“Terrorism is a real threat as it presents a
significant opportunity to destroy the economic environment of organizations
and the society at large. The migration of business, government
and the activities of individuals to technology-driven platforms;
the technical evolution towards undisrupted availability of systems,
instant access to networks and the growing risks to the global IT
infrastructure make it mandatory for the infrastructure to be protected
by all concerned parties,” he declared.
He added that the formation of ISG Africa in Nigeria
is a purposive step towards ensuring that a lasting solution is
found that will protect the back-ends of corporations in Nigeria.
Meanwhile, Nigeria has been identified as the second
largest country originating fraudulent orders.
Making a presentation at the ISG meeting in Lagos, Mrs. Adedoyin
Odunfa, Executive Director, Phillips Consulting pointed out that
activities of financial services operators are much more prone to
attack and called on companies to adopt a preventive rather than
curative control measure. |
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| New
Zinox Notebook Enjoys Widespread Acceptance |
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| Zinox
Divine Notebook, Nigeria ’s No. 1 selling PC, which
was launched in January this year at the Nnamdi Azikiwe University
, Awka, is attracting deserved attention in the market. Mr. Echika
Ezuka, Zinox’s head of corporate affairs, said since the introduction
of the new product, there is a scramble to acquire the notebook
which came with many revolutionary features such as the LCD 15.4
inch high definition SVGA display screen, the Net Trace-anti theft
application which enables Zinox trace a stolen divine notebook from
anywhere in the world, dual core processors etc. The acceptance
for the product, reassuringly, cuts across the various targets of
the market.
Ezuka made this observation while answering questions
on the performance of Zinox products in the market from a delegation
that visited the company recently. He explained that, generally,
the Zinox brand is well received in the Nigerian and West African
market but the acceptance of the Zinox Divine is unprecedented with
a record of 3,500 confirmed orders before launch.
Ezuka pointed out that globally Zinox records at least
300 enquiries daily on the Zinox Divine with more than 50 per cent
of those enquiries translating into sales. He said the product has
three main variants, which make it possible for it to win the preference
of different market targets.
The Zinox Divine DMX runs on an Intel Dual Core 1.6/2.0
GHz, the Zinox Divine Notebook MX runs on Intel P - M 1.6/1.8 GHz,
while the Zinox Divine Notebook CX runs on Intel C – M 1.6GHz.
All the variants come standard with 512 MB Ram. Ezuka stressed that
the most striking feature of the Notebook is its durability.
He explained that the product has an almost zero return
rate. He said that only 2 of the over 6,500 systems already sold,
were returned for minor repairs that had to do with software.
Ezuka explained that the pricing for the Zinox Divine Notebook was
very competitive given its high quality and the Zinox 13 month’s
comprehensive no-story-warranty, which drastically reduces the total
cost of PC ownership.
He said the company’s branch network nationwide
would always remain an advantage. In addition, Zinox Computers has
a strong financing arrangement with financial institutions like
First Bank. These PC purchase financing arrangements ensure that
the low level of disposable income would not be enough reason for
not buying a computer.
Zinox Computers ensures that individuals and organizations
could pay in instalments ranging from three months to 24 months
depending on the financial capabilities of the customer. Recently,
Zinox Computers won the Computer Brand of the Year 2006 (NITTA),
and the Computer Company of the Year 2006 (This Day Awards for Excellence). |
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| Price
as impediment to national PC penetration |
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| IN
SPITE of the fact that the Federal Government waived off duty on
Completely Knocked Down parts (CKDs) last year, this is yet to reduce
the price of systems in the country.
Rather prices seem to have been out of the reach of the people.
Unlike before, many people are today getting more technology- inclined
owing to information gathered through the Internet. But price has
remained the greatest problem being faced by the people.
In some quarters, it is believed that clone PCs are
cheaper compared to brand ones but in reality, the cost of software
installation as well as other peripherals put together is close
to the price of a new one.
Even the Computer for All Nigerians initiative (CANi) has not done
much to abate the situation even when it is hoped that things would
change for the best with the coming on stream of the scheme.
But kudos should go to Zinox Technologies Limited,
for initiating the Students Laptop scheme, which is meant to be
affordable for the average Nigerian student.
Though the scheme, a partnership with First Bank of Nigeria seems
to address this issue on the face value but some IT critics explained
that rather than eradicate poverty, it adds to it based on the fact
that the installment is far higher.
Another company, West Atlantic Computers Ltd, initiated
another kind of scheme in the mould of the UN-backed One Laptop
per Child initiative, the One Student per Laptop scheme, in the
country.
This scheme is purely based on refurbished laptops, which are made
available to genuine students that can produce certain documents
as well as a guarantor after which the student can now own the laptop.
Much as this favours a few of these students, what happens to others
that would want to own a system but cannot still afford it?
It is also a known fact that this is computer age
and every one needs to be computer literate. This cannot be achieved
if price of systems seem to be skyrocketing and not in the least
stable.
Much as it appeared that the government has done its part in the
waiver of duty on CKDS, many dealers still argue that there should
be a zero percent waiver on complete systems as well.
This they say would invariably reduce drastically
the cost of systems in the country and help in accelerating access
to the computer as well as bridging the digital divide. They argue
that if government should limit its waiver grant on only CKDS then,
it has not done enough to alleviate the problem being experienced
by people who seek knowledge through the Internet. Whether the government
is ready to give a listening ear is another.
According to some IT critics, except the government
is ready to grant zero per cent waiver on all Computer products,
clones and brands, the issue of computer access for Nigerians will
remain a mirage. And this is bound to defeat the laudable CANi programme. |
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| Why
Nigeria ’s PC Vendors Cannot do Business with Vietnam
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| The
Computer and Allied Products Dealers Association of Nigeria (Capdan)
has said that Vietnam does not offer Nigerian computer vendors a
good business opportunity going by the logistics of connecting the
two countries.
According to the association, the visa fee is one
of the highest in the emerging markets of the world as it goes for
as high as $300 compared to $150 for countries such as China , Malaysia
, and Dubai among others.
Apart from this, there is no direct flight from Nigeria
to Vietnam and it takes a minimum of four days to get to the country
with about four connecting flights, which to many, will also make
doing business with the country very expensive.
This revelation is a fallout of Vietnamese trade office
which is currently making all efforts to ensure patronage from computer
vendors in the country of Vietnam ’s computer and allied products.
Mr. Pham Van Cong, head, Vietnam trade office in Nigeria , said
at a meeting organized by a one man Nigeria-Vietnam chamber of Commerce
led by Mr. Oye Akinsemoyin with members of Capdan, that there are
a lot of business potential in doing business in Nigeria , especially
with the large volume being driven by businesses in the country.
Cong was, however, unable to convince members of Capdan
that attended the meeting on the benefits they stand to get in doing
business with Vietnam as well as incentive the office plans to give
vendors who may be willing to trade with the country’s businessmen. |
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| VIA
unveils vision of mobility |
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VIA Technologies has unveiled
its vision of mobile computing devices, with its NanoBook ultra
mobile device (UMD) reference design.
The company hopes the NanoBook – designed and
manufactured in conjunction with First International Computer –
will provide original equipment manufacturers with ideas for their
own UMD product lines.
Utilising the company's ultra low voltage 1.2GHz VIA C7-M processor
and VIA VX700 chipset, the NanoBook weighs 850g, measures 230x171x29.4mm
and features a seven-inch WVGA screen with touch panel.
However, the shrunken notebook is not without the
power of a standard laptop.
Buyers have the option to run Microsoft Windows XP or Windows Vista
Basic on the NanoBook and can expect up to five hours of battery
life. It also has a standard computing keyboard.
The NanoBook provides 1GB of double-data-rate two
synchronous dynamic random access memory (DDR2 SDRAM) and a minimum
30GB hard drive. In terms of connectivity, the NanoBook features
802.11g WiFi, Bluetooth and Ethernet support, plus a digital video
interface and two USB 2.0 ports.
Alongside the screen, the NanoBook has a USB 2.0 slot that enables
the snap-in integration of a variety of modules, including world
time clock/calendar, GPS, VOIP, and wireless broadband.
VIA has already secured the interest of Packard Bell
in its NanoBook reference design, which it hopes will retail at
around $600 (R4 200).
Speaking at the VIA Technology Forum in Taipei, Packard Bell's VP
of Asia and global operations, Roger Yuen, said the design addressed
the top five criticisms of notebooks and handhelds.
“We are continuously told that the user interface
of portable devices are not optimised and too complex; the prices
are too high, battery life too short, the device is heavy and too
big and, when faced with smaller options like handhelds, there isn't
a keyboard and pointing device,” he said.
However, VIA's reference design combines the best features and functionalities
of both devices, he explained.
Building on VIA's reference design, the company has
developed its own brand of the NanoBook, called the EasyNote XS.
Targeting a price point of $499 (R3 500), the vendor hopes to release
the product to the market by the end of the year. |
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